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Meet the Officers!

Last week we filled our last officer position for the SEU PRSSA 2011/2012 school year. We voted on our new treasurer and freshman, Krystal Joseph, fit the bill!

This semester is coming to close and so far it’s been a great year! We still have a lot to look forward to next semester, like our spring fundraiser, which we are certain everyone will love.


Our 2011/2012 SEU PRSSA officers

Our officers (pictured from left to right): Lauren Klausmeyer, Ellie Murdock, Veronica Adamcik, Krystal Joseph, Issa Galvan, and Jordan Adams.


Branding Expert Offers Key Business Advice During St. Edward’s “Leadership Speaker Series”

This past week our chapter and St. Edward’s University Hilltop Leadership Development program hosted the last Leadership Speaker Series event of the spring semester. All of the students who attended as well as our PRSSA members heard tips from Donna DeBerry, the former 1st Vice President of Global Diversity for Nike on leadership and personal branding.

 After gaining world renowned experience in smart business practices, marketing and branding, she began her own company. Donna is currently the CEO of a full-service branding agency, Brand Inclusion, that aids in helping individuals, businesses, and corporations smartly and strategically brand themselves for their intended audience.

Tuesday evening, Donna spoke to a large audience of St. Edward’s students and faculty with excitement and motivation. Coming from a sports heavy background working for the NFL and then again for Nike, Donna uses her 10 key tips to success in the business realm with the background metaphor of  sports teams.

The 10 keys to success she gave were:

  1. Be Optimistic, it will motivate your team members.
  2. Offer aid to a fellow team member.
  3. Show your dedication, come early, leave late, ask for constructive criticism.
  4. Take responsibility for your actions, learn from your mistakes.
  5. Make the team your priority, look at the team as a whole
  6. Learn from your experiences.
  7. Work on your communication skills, know your purpose and your message.
  8. Listen, Listen, Listen, credibility diminishes when you don’t listen.
  9. Be assertive, as a leader you must speak up because if not, then who will
  10. Manage your stress, set examples for your team members.

She also showed the students how to distinguish yourself from others through her 7 principals of personal branding. These principals are:

  1. Be clear
  2. Be professional
  3. Be confident
  4. Be true and consistent
  5. Be bold
  6. Be connected, NETWORK
  7. Be dynamic, have great interpersonal skills.

 Donna spent a significant amount of time answering the students questions about her experience and best advice to college students. She provided an ample amount of insight and wisdom into the business world that every student walked away with. Use these above tips to separate yourself from the crowd, and become a distinguished business professional!

St. Edward’s PRSSA Excited to Co-Host Leadership Speaker Event

St. Edward’s University Hilltop Leadership Development program and the universities Public Relations Student Society of America (PRSSA) chapter are hosting the last Leadership Speaker Series event of the spring semester, with a specific focus on leadership in athletics. Donna DeBerry, the former 1st Vice President of Global Diversity for Nike will be featured as the speaker for the event.

“This will be our biggest event of the semester with the most high profile speaker as well,” Jane Marie Agnew, the Director of the Leadership Speaker Series, said. “We look forward to partnering with PRSSA for the first time in an attempt to get more students involved with the last speaker event.”

The purpose of the Leadership in Athletics Speaker Series is to provide students an opportunity to understand leadership through a variety of fields associated with athletics. The event’s speaker, DeBerry, will provide an alternative perspective discussing the business aspect of athletics and her position as Vice President for a large corporation.

“I am so thrilled to be able to offer this speaker series experience to our PRSSA members,” Veronica Adamcik, President of PRSSA, said. “A large benefit of PRSSA is networking and learning about business and marketing practices, and this event will provide just that.”

The speaker series event will be held on Tuesday, April 19th, from 7-8:30PM in Jones Auditorium on St. Edward’s University Campus. There will be free food and drinks provided as well as an opportunity for students to network and ask questions with DeBerry. Business casual attire is preferred and all students are encouraged to RSVP in the Student Life Office, on CollegiateLink, or at

First Tri-Chapter Meeting is a Sucess!

We have had an exciting week as a chapter and learned some incredibly helpful new information we cannot wait to share from our “Tri-Chapter PRSSA Meeting” earlier in the week! Our St. Edward’s PRSSA Chapter, the Texas State, and The University of Texas chapters, all gathered Tuesday evening on UT’s campus for our first ever Tri-Chapter Meeting. We came together for an opportunity to meet each other’s members and network groups of students with similar interests and goals. The added bonus was the experienced speaker we had the privilege of hearing from regarding business etiquette. Jan Goss, CEO and Founder of Civility Consulting, provided our meeting with some eye opening tips into the intricate details of business etiquette, as well as the opportunity to purchase her latest book entitled Protocol Power: 21 Days to Professional Polish.
Jan discussed several particular tips worth sharing that our chapter found insightful and eye-opening. Jan’s philosophy on the purpose of etiquette and nit picking at these minute details is to put people at ease in your presence, allowing all interactions in the business arena to run that much smoother, which benefits you in the end. Some of these behavior adjustments may seem awkward and uncomfortable to you, but again her philosophy is that it is not intended to make you more comfortable or at ease, but to allow you to create a space of comfort and ease for all those interacting with you.

Her first tip looks at how you stand or approach someone in a first impression and in all business settings. Jan says that it is incredibly important to stand with your hands by your side because this creates an “open body position” making you vulnerable, in turn, showing your strength. Hands in front of your body can signal insecurity or “something to hide,” and hands behind the back signals similar perceptions. Try doing this all day without resting your hands across your body or anywhere other than your side. You will find this feels awkward, but when observing yourself in a mirror will understand the power of the “open body position.”

Her second tip I found particularly intuitive was about introductions. Jan said to always make an effort to extend your hand first as a gesture of being in control and having the upper hand. Regarding handshakes, she mentioned to never shake someone’s hand over an obstacle, like a table or desk. Make an effort to move around the obstacle so there is a more intimate connection as well as a gesture of respect and self awareness on your part. The last tip we want to share from Jan is to replace Hi or Hey with Hello, when greeting someone. She also encourages you to add, instead of the insincere “how are you doing?” A simple, “good morning, afternoon, or evening,” will work even better.

After we heard all of Jan’s incredibly helpful wisdom, the three chapters had an opportunity to get to know each other’s members while enjoying some snacks and beautiful weather on the UT campus. The event was a huge success and St. Edward’s PRSSA looks forward to many more opportunities to partner with Texas State and UT’s PRSSA!

Our chapter is looking ahead at wrapping up the spring semester with one last co-hosted speaker event, a portfolio party for our graduating seniors, and 2011-2012 officer elections! Stay tuned for more news and updates on St. Edward’s PRSSA or follow us at

Networking Bingo – a huge success!

Post by: Ginny Torok, SEUPRSSA Recruitment Director

About halfway through all the business of National Assembly, the Networking Bingo Happy Hour gave us all an opportunity to relax and mingle with other PRSSA members and some of the local professionals from Austin PRSA. The bingo game had a board filled with some fun, mostly PR related questions that helped to break the ice and strike up interesting conversation. The lucky one student wearing a burnt orange shirt definitely made some new connections by signing everyone’s “wearing burnt orange” square.

For our St. Edward’s University Chapter, it was fun for the seven of us to meet students from all over the country with similar interests. We also had the opportunity to become better acquainted with some of the PRSA Austin members. It was a great chance for us to catch up and get some advice from our mentors. It is always a pleasure to chat with our own professional advisor Ivan Davila, who also attended the Networking Bingo.

After the happy hour, a few of the PRSA students from our Chapter and numerous different schools proceeded to dinner at the local restaurant, Gueros­ – Even Ivan came! Here we all got to do what we love to do most: eat, and communicate!

Overall, the Networking Bingo Happy Hour was a great success! We had the opportunity to make new friends and further build our professional relationships – which are some of our main goals as PRSSA members.

Internship Opportunity: Steel Advertising & Interactive, Inc.

Steel Advertising & Interactive, Inc. is a full-service advertising and interactive agency in Austin, supporting both national and regional clients. Steel is a collective of national creative, marketing and technical talents that offer their clients brand development advertising, media planning & buying, and interactive development.

The Public Relations intern will write press materials such as press releases and public newsletters, pitch media, submit publication lists, manage media databases, monitor and respond to social media outlets, assist in event planning, review publications for local and national editorial coverage, log press clips and editorial coverage, and work on miscellaneous projects that may arise.
*Qualifications: Must be able to work in MS Word and Excel and possess good business writing skills.

Must be a current student pursuing either a bachelors or masters degree.
*Application Instructions: Please send a resume and cover letter to

For more information, visit us at

Reminder: Meeting Tomorrow


Just want to send a friendly reminder about our meeting tomorrow (Wednesday the 23rd) at 7: 00PM in Fleck Hall 113. We have lots of exciting news and upcoming events to discuss. We are still welcoming new members, so feel free to bring your classmates and friends! We will be accepting dues until October 22nd .

As always, please feel free to contact me with any questions or concerns.

I look forward to seeing you tomorrow night.


Ally Hugg
PRSSA President 2009-2010
St. Edward’s Univeristy